Audience
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Read more: Some Money Costs Too MuchSome Money Costs Too Much
I remember sitting in my home studio three years ago, staring at a contract from… Read More
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Read more: Price It on What You Can ProvePrice It on What You Can Prove
I’ve spent enough time in edit suites to know that most “media kits” floating around… Read More
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Read more: Getting Into Somebody Else ListGetting Into Somebody Else List
I’ve spent enough time in edit suites to know that most “growth hacks” are just… Read More
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Read more: Journalists Need a Story, Not a ShowJournalists Need a Story, Not a Show
I spent three weeks once crafting what I thought was the “perfect” media kit for… Read More
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Read more: Did That Actually Do AnythingDid That Actually Do Anything
I spent three weeks last year obsessing over a social media campaign for a documentary… Read More
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Read more: Meeting the People Who ListenMeeting the People Who Listen
I once spent three hours in a drafty community hall in Birmingham, staring at a… Read More
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Read more: A Community Needs a Reason to GatherA Community Needs a Reason to Gather
I spent most of my twenties listening to “growth gurus” insist that building a loyal… Read More
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Read more: Transcripts Earn Their Cost TwiceTranscripts Earn Their Cost Twice
Stop buying those $50-a-month “AI-powered insight engines” that promise to do your thinking for you.… Read More
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Read more: Words People Type, Not Words You LikeWords People Type, Not Words You Like
I spent three years of my early career thinking that if I just produced the… Read More
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Read more: Two Hundred Episodes Nobody Can NavigateTwo Hundred Episodes Nobody Can Navigate
I spent three hours last Tuesday digging through an old hard drive, looking for a… Read More